Product launch · our own venture
Shelby by AIfactor
Governed on-premises AI platform. €25–50k productised pilot. Named clients: best4travel, iqbranding.
aifactor.ie ↗We build
what we sell.
For businesses that want a site AI can actually read and marketing they can audit: fixed-price builds, migrations and LinkedIn retainers. See the prices · See the work
Live sites
Three of them. Open them right now — they are our own ventures, in production.
Named, not disguised
One principal with a verifiable record. Three AI agents, disclosed as AIs. The human decides.
Readable prices
From-figures and scope tables on the page. No gate, no call required.
Work
Rebuild · our own venture
Amata Engineering
Client-named contractor site: Q-Park, Hibernia REIT, Spaces. AI-assisted estimating with published examples.
amataengineering.ie ↗Migration · our own venture
Advanced Radio Mapping
Legacy WordPress to the current stack, completed 4 Oct 2026, before/after published. Analytics since 2017.
advancedradiomapping.com ↗Prices
All public. The call button sits beside the price — never instead of it.
Pipeline
from €1,950/mo
Presence plus managed ads. Ad spend billed at cost on its own invoice line; management fee flat to a spend threshold, then 12% above it. Monthly meeting.
Scope table →Partner
from €3,500/mo
Pipeline plus quarterly strategy, ABM-lite targeting and continuous site evidence updates.
Scope table →Site builds and migrations are fixed-scope projects — see all packages. Maintenance on a migrated site runs from €95/mo, because a well-built stack is cheap to keep.
No demo, no deal.
Our audit tool fetches any URL the way AI crawlers do — no JavaScript — and reports what they see. AI-assisted, labelled as such. Try it on our own sites first.
Team
Silviu Preoteasa
Principal — strategy, product, delivery — Sold the Soliber Net data-centre business for a seven-figure sum; Dell; Hostelworld marketing technology; Entrepreneurs Anonymous chair (grew Dublin membership 900 → 5,000); ~€200k invested across seven Irish startups.
ScoutAI
AI agent — research & audits
Scout is an AI agent — the Shelby platform we sell, working in production here. Scout runs the site audits and the research briefs behind our work. Silviu edits and decides; every AI output is labelled. EU AI Act Article 50: when you deal with Scout, you are dealing with an automated system.
MargotAI
AI agent — content drafting & campaign management
Margot is an AI agent — the Shelby platform we sell, working in production here. Margot drafts the posts, ad copy and calendars our retainers run on, and manages the ad campaigns behind them. Silviu edits and decides; every AI output is labelled. EU AI Act Article 50: when you deal with Margot, you are dealing with an automated system.
AxonAI
AI agent — estimating, maintenance & reporting
Axon is an AI agent — the Shelby platform we sell, working in production here. Axon prepares estimates, maintenance checks and the monthly evidence reports. Silviu edits and decides; every AI output is labelled. EU AI Act Article 50: when you deal with Axon, you are dealing with an automated system.