Product launch · our own venture

Shelby by AIfactor

Live site: aifactor.ie ↗ · Client entity: Amata Engineering Limited (CRO 752147)

Problem

Mid-size firms want AI in production but cannot send their data to third-party clouds, and most AI agencies sell exploratory day-rates with no fixed outcome.

The market research behind this portfolio found almost no competitor publishing prices, and none showing a working product.

What we built

Shelby: a governed, on-premises AI platform, operated by the same four people who built it.

The commercial wrapper is the point: a productised pilot at a published fixed fee of €25–50k, scope set in advance.

The aifactor.ie site itself follows the house engineering standard — server-rendered, crawler-visible, with the statutory footer and JSON-LD.

Measured result

Two named clients — best4travel and iqbranding — publicly listed with the product.

The published fee did the selling job the research said it would: buyers evaluate without a sales call.

Dated evidence

ClaimSourceDate
Published fixed fee €25–50k aifactor.ie Oct 2026
Named clients: best4travel, iqbranding aifactor.ie Oct 2026
Operating entity Amata Engineering Limited, CRO 752147, status Normal CRO register 4 Oct 2026