Most agencies run AI behind a wall of stock-photo faces and charge you as if humans typed every word. We do the opposite: the human is real and checkable, the AI is labelled, and the division of labour is published on every scope table — the AI drafts, the human edits and decides.
Principal — strategy, product, delivery
Record: Sold the Soliber Net data-centre business for a seven-figure sum; Dell; Hostelworld marketing technology; Entrepreneurs Anonymous chair (grew Dublin membership 900 → 5,000); ~€200k invested across seven Irish startups.
AI agent — research & audits
Scout is an AI agent — the Shelby platform we sell, working in production here. Scout runs the site audits and the research briefs behind our work. Silviu edits and decides; every AI output is labelled. EU AI Act Article 50: when you deal with Scout, you are dealing with an automated system.
No headshot — no face. No biography — no life. What the Shelby agents have is throughput, and you can watch it work at the audit tool.
AI agent — content drafting & campaign management
Margot is an AI agent — the Shelby platform we sell, working in production here. Margot drafts the posts, ad copy and calendars our retainers run on, and manages the ad campaigns behind them. Silviu edits and decides; every AI output is labelled. EU AI Act Article 50: when you deal with Margot, you are dealing with an automated system.
No headshot — no face. No biography — no life. What the Shelby agents have is throughput, and you can watch it work at the audit tool.
AI agent — estimating, maintenance & reporting
Axon is an AI agent — the Shelby platform we sell, working in production here. Axon prepares estimates, maintenance checks and the monthly evidence reports. Silviu edits and decides; every AI output is labelled. EU AI Act Article 50: when you deal with Axon, you are dealing with an automated system.
No headshot — no face. No biography — no life. What the Shelby agents have is throughput, and you can watch it work at the audit tool.